What is Digital Signage ?

Digital signage comes in a variety of forms.   From large digital billboards to retail promotional screens, digital menu boards to airport flight information screens.

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Digital signage is essentially electronic screens which display content to people. This can be for the purpose of advertising, marketing, informing, or simply entertaining.

These screens are typically found in high foot-traffic areas within retail stores, shopping malls, transport centres such as train stations and airports, businesses, restaurants and many other locations.

Digital signage offers the ability to display a variety of different content types on the digital screens – images, animations, video, as well as rss feeds and live data such as weather forecasts, news headlines, time, date, etc …

Updates to content can be made in a few different ways. A USB drive can be inserted into the media player – a suitable solution for owner/operator businesses. A networked system can be updated remotely via the internet.

10 benefits of digital signage

  • Reduce printing costs for static signage
  • Make changes to content quickly and easily
  • Manage digital screens remotely
  • Create consistency at each location
  • Schedule content for set times or days
  • Reduce perceived dwell times
  • Entertain through video and moving images
  • Create more attention than static signage
  • Digital signs are sharp and modern looking
  • Display dynamic data and live information

Digital signage is ideal for most public places as it reaches a captive audience. Because generally the content is constantly changing, the display screen generates more attention than static imagery and also boasts higher message retention.

Hydro Media provides digital signage for all industries – retail stores, restaurants and cafes, transportation centres, corporate offices, hotels, real estate agencies, entertainment venues, and other public spaces.

Professional digital signage projects use commercial-grade display screens which are designed for long term operation. Digital signage display screens shouldn’t be compared to consumer televisions which are designed to be used in the home environment.